Jennifer blom AW22 show

The world beyond the dress

Inspiration:Earth, air, water, fire

JENNIFER BLOM STOCKHOLM FASHION WEEK FEBRUARY 2022

Colors: Why make in all the colors when you can order the color you want!

JENNIFER BLOM STOCKHOLM FASHION WEEK FEBRUARY 2022

THEME: THE WORLD BEYOND THE DRESS

INSPIRATION: Earth, Air, Water, Fire

Jennifer Blom creates preloved and sustainable fashion for the special moments in life.

To purchase either custom made or second hand and pass on to the next generation. Or simply to rent, wear and shine for that once in a life time occasion. Either way, this is a brand that goes beyond a dress, and that explores and respects the world we live in and it's different phases.

It's a continuous movement where the journey both before and after the destination is as important.  

The power and inspiration of nature has been an essential part of creation since the birth of the brand Jennifer Blom.

The work is a collaboration with our environment. The vision is to create natural beauty and with carefully handmade clothes provide a sustainable alternative for a more conscious lifestyle.

Each dress by Jennifer Blom is a unique life of its own.

The everlasting ambition is to create a long, happy and active lifetime for the garment, where it becomes a treasured

companion sharing special moments.  

With high respect of what our bodies wear and a strong awareness of the garments origins, Jennifer Blom contribute to a healthier environment, to minimize waste and make purposeful products. I've always believed that people value hand crafts and sustainable alternatives when it comes to fashion. The garments I make lead to minimal waste and eliminates

over-production. I also strive to deliver the highest textile quality with a unique value and guaranteed long life time. I believe we must all do our part for the future to help and ensure that our planet has enough resources to go around.

The design process is deliberately thorough.

It starts with inspiration from mother earth, a rough sketch and the search for sustainable, long lasting materials.

Then comes the technical sketch, making a 3D pattern to elaborate the look, before producing the actual dress.

Finally cutting and sewing the pieces together by hand. This working method creates long lasting garments,

less samples, less waste but also shows respect and understanding of the importance of hard work and all the steps workers all over the world go through.

The focus of my brand has been sustainability from the very start. It's so inspiring to see how young consumers today are embracing circular design – it gives me hope! I truly believe that the best way to invest in the future is to take good care of your customer with carefully selected, good quality products that make the customer want to invest in clothes that last longer and can be passed down to the next generation, says Jennifer Blom.

The brand Jennifer Blom is a highly relevant fashion and lifestyle alternative. The unique selection of upcycled and recycled festive dresses are never outdated.

With the highest quality materials from sustainable sources the brand offers more than a dress. It offers valuable clothes to wear and save for life. 

THANKS TO:

Fashion Film: Victor White

Nature and Fashion Photographer: Oscar Engedhal

Photographer: Peter Håkansson

Photographer: Weronika Bela

Hair & Makeup: Björn Axén Peter Hägelstam

Model Agencies: Stockholms Gruppen, Mikas Stockholm, Nisch Management, Slash ten Models, MP Management Stockhom.

Sponsors: Björn Axén and Duane Dove at Tobago Cocoa Estate Single Estate www.tobagococoa.com

Special Thanks to: Stockholm fashion week Team and Catharina Midby, Jennifer McShane, Margareta van den Bosch and Family Leif Blom, Felicia Blom, Emily blom and Oscar Engedahl