Jennifer blom ss22 show

JENNIFER BLOM STOCKHOLM FASHION WEEK SEPTEMBER 2021

JENNIFER BLOM STOCKHOLM FASHION WEEK SEPTEMBER 2021

THEME: SUN “Precious Gold on Earth”

INSPIRATION: Flowers

Step out into a world of BLOOM and bask in the gleams of sunshine.

Crave and feel a strong lust for life.

You know, a flower cannot blossom without sun and we cannot live without sunlight.

Feel the sunrays through the trees wherever you are sitting or walking down the streets.

Let them warm your soul. They will brighten up your day and keep you strong, invigorated and motivated.

Life can hand us hard times, heavy days and dark years.

A sunny day with beautiful sunrays help to lift your mood and brighten your day. You will forget your worries , even just for a little while.

Life begins again with warmth and sun. Let's be grateful for all the trees, flowers, birds, animals, bugs.

Without sunlight we wouldn't be enjoying any of this. So let the sunshine surround you, start a new day and open your eyes to a new world. Anything is possible with the help, warmth and rays of sunshine.

I am immensely proud to present my new collection "Precious Gold on Earth". It has individuality, highly handcrafted styles, strong new silhouettes and vivid colors.

Most of all it contains sun and life.

Each dress has been designed with a conscious thought in mind, with the best silk fabrics and U-circular fabric. The colours are inspired by the sun and flowers – all from mother nature.

The fabric qualities;
Pleating, hand crafted pieces, recycled silk materials, tencel, u-circular silk.

The prints;
Water colour paintings inspired by beautiful flower gardens and my own garden. Seen through a digital lens, with all the elegance of mother nature.

Colours;
Bright colour mix, bright yellow, white, red and darkwine and blue. Gold and metallic adds a bit of contrast.

Texture;
Various pleating techniques and organic shapes.

THANKS TO:

Stylist, Casting & Show coordinator: Robert Nordberg

Stylist Assistant: Saga Frisk Sundberg

Filmed & Edited by: Victor White

Film Assistant: Neggi Khalessi

Hair by: Peter Hägelstam, Björn Axén
Hair Assistants: Filippa Kayrouz, Claudia Rajasalou
Make-up by: Face Stockholm, Jessica Jarmteg

Model Agency: Stockholmsgruppen
Adiam, Agnes, Nika, Nora,
Monica, Hilda, Beata, Yasminé,
Marina, Maria & Mathilda

Photographers: Peter Håkansson, Weronika Bela

Design Assistant: Petter Åkesson

Thanks to: Leif Blom, Jennifer McShane,
Fjärilshuset Haga, Marika Berg
Sara Winter PR,
Birkenstock, Tamaris & Minna Heino